Wednesday, January 1, 2020

The basics--getting started.


Monday, October 6, 2014

The Elements and the Principles

The ELEMENTS are what Art is composed from--including line, shape, form, value, color, space and texture.   The elements working in a composition will illustrate the PRINCIPLES of design in some fashion or another.


Basic Design Vocabulary
Basic Design Vocabulary

Elements of Design

Line – mark made by a moving point; has direction and length
Shape – area defined by line or changes in value and/or color
Space – the internal measurable distance between points or images
Light – the radiant energy that makes things visible
Value – relative lightness or darkness
Color – varying wavelengths of the sun’s electromagnetic energy; having the
attributes (qualities/characteristics) of hue, value and intensity
hue – pure color with nothing added
value – relative lightness or darkness
1-    shade – adding black to a color (hue)
2-    tint – adding white to a color (hue)
3-    tone – adding grey to a color (hue)
intensity (saturation) – purity or brightness of a color; adding any hue
changes (lowers) its intensity
Texture – tactile qualities of a surface; physical or implied

Principles of Design
Unity – the appearance of similarity, consistency, or oneness; various elementsthat appear as part of a single form
Variety-diversity in color, shape, use of line, texture, direction, and orientation within the composition.  This is what generates interest
Balance – the achievement of equilibrium

Emphasis (focus/focal point) – major area of attention

Direction – paths for the eye to follow; provided by actual or implied lines

Contrast – juxtaposition of strongly dissimilar elements; like light and dark, or
organic and geometric
                        organic  - natural; has curves
                        geometric – hard edged; straight edges

Repetition – the use of the same visual effect a number of times in the same
composition

Rhythm – the regular or ordered repetition of dominant and subordinate elements
or units within a design or composition

Scale – the size, or apparent size, of an object seen in relation to other objects, people, or it’s environment

Proportion – the size relationships of parts to a whole and to one another


Elements of Design from matt greenwood on Vimeo.


 https://www.slideshare.net/Featherjett/green-presentation-2018


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